It started when the government, in the midst of an economic crisis, received reports of an imminent terrorist attack. A foreign ideologue had launched feeble attacks on a few famous buildings, but the media largely ignored his relatively small efforts. The intelligence services knew, however, that the odds were he would eventually succeed.
Thom's online class in NLP (Neuro Linguistic Programming).
Week 11: Branding. Features without a larger context are irrelevant. Benefits statements without features lack credibility. Identity. Democrats need sense of tribe. LBJ, Martin Luther King, Franklin Roosevelt, Teddy Roosevelt, Thomas Jefferson understood branding.
Politics is all about branding. And brands are not about issues or details – they’re about identity.
Book by Leonard Shlain
Review by Thom Hartmann, originally published at buzzflash.com on February 3, 2005.
Thom's online class in NLP (Neuro Linguistic Programming).
Week 10: President Bush drops the word 'crisis' to characterize Social Security. Branding, logo, identity. What's in it for you or for me? Who am I? Features and benefits. Features without benefits lack relevance, benefits without features lack credibility. Democratic Party identity.
A new aristocracy is taking over not just the United States of America but also the world. … This is more than just a tax cut story. It’s about a fundamental shift in power and wealth from average people and the governments they had formed to represent them, to the capture of those governments and [...]