I'm hearing those ads again that portray the police as your enemy. "If you drink and drive, you will be arrested, you will go to jail."
They really need to change the point of view. "The police will be out in force this holiday to make sure you aren't harmed by drunk drivers." It gets the point across that there will be a lot of traffic cops out there, but treats the viewer or listener as a beneficiary of this action rather than a victim of it.