The mass exodus of advertising is affecting the entire right-wing talk radio industry

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After more than fifty corporate sponsors dumped Rush Limbaugh following his “I want to see the sex tapes” tirade against a Georgetown law student – the voice of the Republican Party is scrambling to find new advertisers. But now, Premiere Networks – which owns Rush’s show as well as shows belonging to Glenn Beck, Sean Hannity, and Mark Levin – is circulating a list of 98 major advertisers including Ford, Allstate, and McDonalds that don’t want their ads aired during offensive or controversial programming.

That means – the exodus of advertising is no longer just affecting Rush – but the entire right-wing talk radio industry. The danger here is that many of these advertisers are now also boycotting progressive talk radio as well, because they don't want to sponsor "controversial" programming. Before this boycott started, somebody should have called a progressive talk-show host. The way to get a show off the air is to call the stations, not the advertisers.

Thom Hartmann Administrator's picture
Thom Hartmann A...
Dec. 29, 2009 9:59 am

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