Totally Shameless Ad by a Group calling itself the International Fellowship of Christians & Jews. I saw it on USA channel this morning at 12:30 am. It’s a full two minute TV Ad that works double duty as a Push-Poll and false-pretense fund raiser.
I won’t try to detail the video going on while the following words are spoken, but it’s every bit as well done as the Childfund.org Ad that runs before and after it - but don't be too quick to tell me I'm misremembering it - I was taping the movie and I keep the commercials intact.
It opens with a person identified as Rabbi Yechel Eckstein explaining:
“Each of these food boxes represents a gift of life for people here in Israel who are in desperate need. These are very difficult times for Israel and the Jewish people as the government spends more and more of its resources for battling terrorism.
The situation has become a crisis. Every week the lines get longer and longer, more and more people come – you can see the desperation for food.
The Bible teaches: Blessed is he whose help is the God of Jacob. He upholds the oppressed and gives food to the hungry. Psalm 146: 5-7
This is pasta. This $25 Food Box will provide one desperately needy family here in Israel with food, with hope and with a note inside each of these saying that it’s from Christians and Jews in America who seek to bless them.”
Female Voiceover: “With your phone call, right now, a food box will go out to one desperate family in Israel. Inside the food box is a special note that will bless them and let them know that America stands strong in solidarity with Israel in their struggle for survival.”
Rabbi again: “Many of these people are ill, they’re sick, they’re alone – they don’t have the money to afford things that many of us, most of us, take for granted. I ask you to please help – go to your phone and tell us that you stand with Israel at her time of need.”
Female Voiceover: “Israel and its people need your help now. You can make a life-changing difference by calling and saying that you will give e a $25 Food Box to help a family in need in Israel. Thank you and God bless you for your support.”
As with most propaganda, it stands the truth on its head. Making it seem as though this is the situation in Israel (rather than the one Israel has created and perpetuated in Palestine). Also unlikely that its just coincidence that its airing while Israel resumed it's offensive acts - like cutting off cooking fuel to Palestine.