Taking control of Ideas by taking control of the language.

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Taking control of truth in labels: We have branded the Reagan approach to the economy as "trickle down". In truth, a more approapriate label would be "tinkle on". I think the mental picture as well as the reality of what happens to those of us under the trickle is completely accurate. Maybe other readers could come up with more truthful labels on other topics that could be used as campaign messages.

Jul. 1, 2010 8:16 am

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