Taking control of Ideas by taking control of the language.

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Taking control of truth in labels: We have branded the Reagan approach to the economy as "trickle down". In truth, a more approapriate label would be "tinkle on". I think the mental picture as well as the reality of what happens to those of us under the trickle is completely accurate. Maybe other readers could come up with more truthful labels on other topics that could be used as campaign messages.

Jul. 1, 2010 9:16 am

Income Inequality Has Gone Up

The chairman of the White House Council of Economic Advisers, Jason Furman, recently wrote in the Washington Post that "Last year saw the largest single-year reduction in poverty since the 1960s."

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