Get ready for the most negative election season ever

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Thom Hartmann A...
Thom Hartmann Administrator's picture

A new study by the Wesleyan Media Project reveals this election season has seen the most negative ads so far on record.  Seventy-percent of political ads - so far - have been negative, thanks to the involvement of outside SuperPACs made possible by the Supreme Court’s Citizens United decision. 

Outside interest groups have increased their advertising activity by 1100% from 2008 – and 86% of their ads are negative.  The candidates themselves have increased their use of negative ads, too – jumping from 8% in 2008 to more than 52% this time around. 

Research shows that negative ads turn voters off and lower Election Day turnout – which bodes well for Republicans who do better when fewer people vote.   So while negative ads might be a good way for fatcats to intimidate politicians – they’re bad for our democracy.