A new study by the Wesleyan Media Project reveals this election season has seen the most negative ads so far on record. Seventy-percent of political ads - so far - have been negative, thanks to the involvement of outside SuperPACs made possible by the Supreme Court’s Citizens United decision.
Outside interest groups have increased their advertising activity by 1100% from 2008 – and 86% of their ads are negative. The candidates themselves have increased their use of negative ads, too – jumping from 8% in 2008 to more than 52% this time around.
Research shows that negative ads turn voters off and lower Election Day turnout – which bodes well for Republicans who do better when fewer people vote. So while negative ads might be a good way for fatcats to intimidate politicians – they’re bad for our democracy.