Mobile Internet use, Election ADs (and AD Fatigue) -- Partisan (or non-partisan) topic?

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Semantic Monitor
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Article: Campaign Mobile [Internet] Use Increases as Voters Tune-Out Radio and TV Ads. http://goo.gl/FdjQs 

 * Internet use (mobile or desktop) is a less passive activity than TV or radio. 

 * Just how would the topic of the mobile Internet apps fall into a partisan context, or remain in a non-partisan context?

 * Can mobile Internet app use boost voter turnout?