GE claims new refrigerator filters out drugs in water

6 posts / 0 new

About Us | Contact UsGE’s Newest Refrigerator Filter is First to Remove Trace Pharmaceuticals from Water and Ice* July 24, 2012

  • New French door refrigerator filter removes 98 percent of five trace pharmaceuticals from water and ice*
  • Consumers rate the protection of their water supply as their number-one environmental concern

LOUISVILLE, Ky. July 24, 2012 (NYSE: GE) Think the cleanest, clearest, most contaminant-free water has to come from a bottle? Think again. GE offers the most advanced water filtration system in the industry as part of its recently launched French door refrigerators . The first-of-its-kind water filtration system has been tested and verified by an independent third party to remove 98 percent of five trace pharmaceuticals, including ibuprofen, atenolol, fluoxetine, progesterone and trimethoprim, from water and ice.* According to a 2010 study conducted by The Stevenson Co. on behalf of GE, consumers rated the protection of their water supply as their number-one environmental concern. In fiscal year 2010,10 percent of all community water systems—serving more than 23 million people—sold water to consumers that violated at least one health-based EPA standard.‡ And, an Associated Press investigation of tests conducted by water suppliers all over the country found low concentrations of dozens of pharmaceuticals in drinking water—including antibiotics, aspirin, blood pressure medications and antidepressants.‡ Among the reasons pharmaceuticals end up in our water supply is consumers flushing them down the toilet without realizing where they might end up. Or, if products are tossed in the trash, they often wind up in landfills, where they can seep into groundwater—and ultimately can come through water taps.‡
“Water treatment plants do a great job of cleaning our water, but they can’t always filter out all contaminants, and trace pharmaceuticals are left in the drinking water that comes into our homes,” said John Boyd, refrigeration marketing manager for GE Appliances. “Through advanced technology, the water filters from our new GE® French door refrigerator remove 98 percent of contaminants and deliver cleaner, clearer, easily accessible drinking water."
Easy Access and Replacement
In addition to delivering cleaner water to consumers, the new filters also are easy to remove and replace. The French door refrigerators’ water filter is conveniently and newly located on the door panel, allowing for quick and easy filter replacement in the GE Profile™ and Café™ models. When it comes to replacing the filter, GE realizes consumers are busy and the last thing they’re going to remember on their looming to-do list is ordering a water filter. To help ensure filtered water from the refrigerator all year round, GE offers the SmartOrder program. SmartOrder allows consumers to set up automatic reorders so they receive water filters every six months without having to physically go out to the store or go online to purchase one. They simply input their model, sign up for the program and their credit card is charged every six months as a new filter is sent, free of shipping charges. In the future, reordering will be even easier with a setting that allows consumers to receive notifications on their smartphones when it comes time to replace a filter. Not sure which water filter is right for your refrigerator? GE offers a simple refrigerator filter finder tool, which guides consumers through easy steps to help them find the right filter for their refrigerator. Delivering Freshness Where Fresh Can’t Be FoundTo support its mission of delivering freshness, GE's French door refrigerator is part of a campaign journeying to places where fresh food and water aren’t always readily found. GE’s “Freshpedition” campaign began when GE loaded a French door refrigerator onto the back of a truck and traveled more than 2,000 miles to bring fresh food and water to wildlife biologist Ron Thompson in the field where he lives primarily on canned food for months on end. View his reaction and other Freshpedition webisodes at www.freshpedition.com . Pricing and AvailabilityWater filtration systems are available on all GE, GE Café and GE Profile-branded French door refrigerators . The GE French door refrigerators are available at retailers nationwide. The estimated retail price ranges from $1,699 to $2,999.§ About GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances. * Not all pharmaceuticals may be present in your water.† 2010 study conducted by The Stevenson Co. on behalf of GE. http://www.goodhousekeeping.com/health/womens-health/water-safety . § Retailers set their own prices. http://pressroom.geconsumerproducts.com/pr/ge/ge-s-newest-refrigerator-filter-236809.aspx

harry ashburn
Joined:
Jul. 31, 2007 3:01 pm

Comments

Imagine all that crap in our water! Good for GE! We all need water filters for our homes!

MrsBJLee's picture
MrsBJLee
Joined:
Feb. 17, 2012 8:45 am

Now if they'd only clean up the Hudson river they polluted decades ago maybe not so many people would need those expensive refrigerators.

http://www.nrdc.org/water/pollution/hhudson.asp

rs allen
Joined:
Mar. 15, 2012 4:55 pm

This is rather tail pipe in the solutions to pollutions dept.

drc2
Joined:
Apr. 26, 2012 11:15 am

Looks like they leave the flouride in though and what about algae? Just install a reverse osmosis system instead.

captbebops's picture
captbebops
Joined:
Jul. 31, 2007 3:01 pm

I have a double filtration (one is a carbon cartridge the other one filters out micro-organisms) system in my garage and that feeds a filter inside my refrigerator and then I do a final filtration in a pitcher for my drinking water. Unfortunately, the ice maker doesn't get that last filtration just the one from the refrigerator. I noticed that when I filled a glass with ice from the refrigerator and with water from the pitcher that, after the ice melts, I have white sediment in the bottom of the glass...little white flakes.

I searched on-line and found that other people have had the same problem. One source said that the sediment was merely the hardness in the water that congeals in the ice cubes but when the ice cubes melt the hardness is now in congealed solid in the form of flakes that sink to the bottom of the glass. At first, I thought it was the ice cube maker flaking off particles but now it doesn't look like that is the case.

One test I did was to drain off most of the water leaving the flakes in the bottom of the glass. Then I put in a little vinegar which made the flakes dissolve. This is supposed to indicate that it was, in fact, just the congealed hardness in the water. I've read that it doesn't hurt to imbibe these flakes but I try not to. It's more of an irritation knowing they are there.

Maybe my next refrigerator will be that GE model that filters out the pharmaceuticals if they don't kill me first. I know that the filters for my refrigerator are pretty costly but I'd bet the ones for that GE are far more costly. It really is just the filter that does all the work...so maybe one day they will make those filters for my refrigerator as well. I had a GE for over 20 years and never had a problem with it....except it was eating up too much electricity. I bought another brand this time, a more efficient one, and had a problem right off the bat...luckily before the 3 month warranty expired. They tried to get me to sign up for an extended warranty but I declined and that was about 5 or 6 years ago. The cost of the warranty over those 5 or 6 years could almost have bought me another refrigerator. I haven't had any problems since the first problem. It was amazing how much energy I saved by getting a more efficient refrigerator.

Palindromedary's picture
Palindromedary
Joined:
Jul. 31, 2007 3:01 pm

Currently Chatting

A Warren Run Would Change Everything

Over the past few weeks, Elizabeth Warren has emerged as a leader of progressives on Capitol Hill. She led the charge against the part of the CRomnibus that gutted our financial regulations, and she is still fighting the White House over its nomination of bankster Antonio Weiss as Undersecretary of Domestic Finance in the Treasury Department.

Powered by Drupal, an open source content management system