The Orwellian Jargon Privacy Invaders Use To Sell >>US<< To Advertisers

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Back in the late 90's websites and advertisers were still learning how to exploit the web and it was soon clear that targeted ads... based on individual profiles, could fetch the highest rates. But how could they track users as they surfed different sites? Companies like Doubleclick realized it could be done through cookies. As long as they inserted ads or even a single pixel, into a website... they could ID a person and their interests... then instantly tailor ads just for them. It was a scary prospect and language had to be developed to reassure surfers while letting the ad companies track us and develop a personal profile. So what were clear invasions of privacy became redefined as trying to "enhance" our web experience. On the other side companies had to toot their own horns to brag about their surveillance capabilities. This is how WebTV, an early internet-only box, sold it's capabilities to advertisers...

Build a relationship between your brand and WebTV users from the moment they sign onto the WebTV service. Follow them around during their Internet and TV viewing session. WebTV Networks will help you deliver your message more accurately than ever before.

The desire to sell people to advertisers has only metastasized since them. I just stumbled on this site poking through some website source code... http://js.moatads.com/ which led to http://www.moat.com/moat_analytics

One has to marvel at the Orwellian jargon these companies use. In reality it's US, as websurfers, who are being tracked and sold to advertisers...

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Marketers who use Moat don’t pay for impressions served to non-humans, and platforms that use Moat programmatically remove invalid traffic, pre-bid. Brand-safe, human, and viewable are table stakes in digital marketing.

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ulTRAX's picture
ulTRAX
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Jul. 31, 2007 3:01 pm

Lev Parnas is afraid of Bill Barr - and he should be

Thom plus logo Lev Parnas recently told Rachel Maddow that he's more afraid of Attorney General Bill Barr than he is of the mobbed-up foreign oligarchs he has betrayed. Barr, after all, can weaponize our prisons to punish Parnas.
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