I still cannot agree with Bernie Sanders defining himself as "socialist" or "democratic socialist". Both definitions a/ not accurate (after all, Socialism, by definition, is government MONOPOLY, which Bernie opposes) and b/ tainted by negative connotations (too many dictators fancied themselves as "socialists”).
When I'm explaining Bernie's platform to my Republican and Conservative friends (and even to one Monarchist among them) , I use the description which certainly catches their attention and opens their minds:
“Social Democracy as a political system and Free Market as an economic system".
I.e. the leaders of the country are to be elected by the democratic voting;
and the country's economy is to be free of monopoly and free of preferential treatment of corporations, so every business plays by the same rules. I.e. no "too big to fail" and no "too big to compete with".
( I'd say that the whole idea of "incorporating" / relieving business owners of liability for their actions should be outlawed , but I yet to see if any candidate comes with this point in his/her platform .
So far even those who are not after corporate money are not likely to think about it, though for different reasons. (Mr. Trump is exploiting corporate laws himself, after all)
Anyway, the platform offered by Senator Sanders is designed to create the truly free market economy, friendly for small businesses and start-ups, with banks broken into small ones and barred from speculation - so funding businesses will be, again, their main source of profit. Which will encourage creation of new businesses - be it private ones (for conservative -minded people) or co-ops (for democratically - minded folks).
Which, combined with social reforms of Bernie's platform, can only be accurately described as "FREE-MARKET Socialism".