Cracking the Code

Cracking the Code

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives of the Right able to make their message so appealing? Because they’ve learned the techniques of effective communication—and you can too.

Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

A Warren Run Would Change Everything

Over the past few weeks, Elizabeth Warren has emerged as a leader of progressives on Capitol Hill. She led the charge against the part of the CRomnibus that gutted our financial regulations, and she is still fighting the White House over its nomination of bankster Antonio Weiss as Undersecretary of Domestic Finance in the Treasury Department.

From Cracking the Code:
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through—to understand how to respond when they’re talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
Paul Loeb, author of Soul of a Citizen
From The Thom Hartmann Reader:
"Thom Hartmann is a creative thinker and committed small-d democrat. He has dealt with a wide range of topics throughout his life, and this book provides an excellent cross section. The Thom Hartmann Reader will make people both angry and motivated to act."
Dean Baker, economist and author of Plunder and Blunder, False Profits, and Taking Economics Seriously
From The Thom Hartmann Reader:
"Thom Hartmann is a literary descendent of Ben Franklin and Tom Paine. His unflinching observations and deep passion inspire us to explore contemporary culture, politics, and economics; challenge us to face the facts of the societies we are creating; and empower us to demand a better world for our children and grandchildren."
John Perkins, author of the New York Times bestselling book Confessions of an Economic Hit Man