Cracking the Code

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives of the Right able to make their message so appealing? Because they’ve learned the techniques of effective communication—and you can too.

Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

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From Screwed:
"Hartmann speaks with the straight talking clarity and brilliance of a modern day Tom Paine as he exposes the intentional and systematic destruction of America’s middle class by an alliance of political con artists and outlines a program to restore it. This is Hartmann at his best. Essential reading for those interested in restoring the institution that made America the envy of the world."
David C. Korten, author of The Great Turning and When Corporations Rule the World
From The Thom Hartmann Reader:
"Thom is a national treasure. Read him, embrace him, learn from him, and follow him as we all work for social change."
Robert Greenwald, political activist and founder and president of Brave New Films
From Cracking the Code:
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through—to understand how to respond when they’re talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
Paul Loeb, author of Soul of a Citizen