Cracking the Code

Cracking the Code

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives of the Right able to make their message so appealing? Because they’ve learned the techniques of effective communication—and you can too.

Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

Our planet's lungs are dying...

Trees are like our planet’s lungs. Every second of every day, they’re absorbing CO2 from the atmosphere, and converting it into energy.

In fact, according to a study by researchers at NASA, each year, tropical rainforests absorb a staggering 1.4 billion metric tons of CO2 from Earth’s atmosphere.

From The Thom Hartmann Reader:
"Never one to shy away from the truth, Thom Hartmann’s collected works are inspiring, wise, and compelling. His work lights the way to a better America."
Van Jones, cofounder of RebuildTheDream.com and author of The Green Collar Economy
From Cracking the Code:
"No one communicates more thoughtfully or effectively on the radio airwaves than Thom Hartmann. He gets inside the arguments and helps people to think them through—to understand how to respond when they’re talking about public issues with coworkers, neighbors, and friends. This book explores some of the key perspectives behind his approach, teaching us not just how to find the facts, but to talk about what they mean in a way that people will hear."
Paul Loeb, author of Soul of a Citizen
From Screwed:
"Thom Hartmann’s book explains in simple language and with concrete research the details of the Neo-con’s war against the American middle class. It proves what many have intuited and serves to remind us that without a healthy, employed, and vital middle class, America is no more than the richest Third World country on the planet."
Peter Coyote, Actor and author of Sleeping Where I Fall