Cracking the Code

Cracking the Code

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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Too many Americans are acting against their best interests, buying into a right-wing line whose practical effect is to leave them marginalized and struggling. Why are the representatives of the Right able to make their message so appealing? Because they’ve learned the techniques of effective communication—and you can too.

Drawing on his rich background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, Thom Hartmann tells how to communicate the progressive message in a compelling and persuasive way. He explains what science has learned about how people actually perceive information and shows how to use this knowledge to truly connect with people. Cracking the Code gives you the tools you need to refute right-wing propaganda and reclaim America as a nation of We the People.

What will it take to go green?

In the wake of the 2011 earthquake and tsunami that devastated the Fukushima nuclear power plant in Japan, that nation embraced more solar and wind and took a hard look at nuclear power. Apparently, it's going to take a similar disaster in our nation to get the United States to make the switch to green energy.

From Screwed:
"I think many of us recognize that for all but the wealthiest, life in America is getting increasingly hard. Screwed explores why, showing how this is no accidental process, but rather the product of conscious political choices, choices we can change with enough courage and commitment. Like all of Thom’s great work, it helps show us the way forward."
Paul Loeb, author of Soul of a Citizen and The Impossible Will Take a Little While
From Unequal Protection, 2nd Edition:
"Hartmann combines a remarkable piece of historical research with a brilliant literary style to tell the grand story of corporate corruption and its consequences for society with the force and readability of a great novel."
David C. Korten, author of When Corporations Rule the World and Agenda for A New Economy
From Screwed:
"The powers that be are running roughshod over the powers that OUGHT to be. Hartmann tells us what went wrong — and what you and I can do to help set American right again."
Jim Hightower, National Radio Commentator, Writer, Public Speaker, and author of the bestselling Thieves in High Places