Transcript: NLP 11. Feb 15 2005
Feb. 15, 2005 1:00 am
By Thom Hartmann A...Thom's online class in NLP (Neuro Linguistic Programming).
Week 11: Branding. Features without a larger context are irrelevant. Benefits statements without features lack credibility. Identity. Democrats need sense of tribe. LBJ, Martin Luther King, Franklin Roosevelt, Teddy Roosevelt, Thomas Jefferson understood branding.
The Alphabet Versus the Goddess: The Conflict Between Word and Image
Feb. 2, 2005 6:00 pmBy Thom Hartmann A...Book by Leonard Shlain
Review by Thom Hartmann, originally published at buzzflash.com on February 3, 2005.
Transcript: NLP 10. Feb 01 2005
Feb. 1, 2005 1:00 amBy Thom Hartmann A...Thom's online class in NLP (Neuro Linguistic Programming).
Week 10: President Bush drops the word 'crisis' to characterize Social Security. Branding, logo, identity. What's in it for you or for me? Who am I? Features and benefits. Features without benefits lack relevance, benefits without features lack credibility. Democratic Party identity.
February 2005
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